In an effort to broaden the appeal of its brand, this automobile manufacturer had developed a new performance car that was targeted at the prosperous generation X client.
It was believed that many customers in this market niche considered this manufacturer’s product line to be too conservative. After the car was designed and ready for delivery, it was time to reveal and educate dealers.
Working with the marketing firm responsible for the reveal and dealer training, VEP was responsible for the opening night production which was to run tens times over a two week period.
The production involved constructing two separate sets and a main stage, plus all the associated supporting audio visual. The sets were design to imitate two dealerships, one of which was a competitor’s; from which to perform a business theater skit. The separate performance areas in combination with the performers’ scripts required an elaborate array of lighting, audio, and video cues.
Complicating this project was that this event was held in a temporary convention structure that had limited rigging points and little existing power. Additionally, faced with an assortment of eleventh-hour client provided video clips and graphics, VEP decided to copy everything onto one of our portable production systems. This allowed us to edit video portions of the event and create a master playback roll. This substantially reduced the stress on the technical director calling the show and the video switching technician.
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