Victoria's Event Productions

As a way to increase branding exposure and promote a new “Green” marketing plan, this client proposed to produce several high profile parties around the United States. The parties were private, but were held in association with a concert series. The kick off event took place at an exclusive Las Vegas outdoor beach club overlooking the concert.

The number one priority was to brand the location and transform it into a custom environment that displayed product and engaged guests. Besides the expected utilization of lighting and props, the client wanted the guests to be greeted by a “special” themed logo that would be projected on the side of a building.

This client conducts consecutive large general sessions over several days (10,000 guests). They oppose utilizing arenas and prefer to utilize exhibit hall space adjacent to their trade show. They have preferred hard stage sets in the past, but this previous propensity has been complicated by budget, theme consensus, and a new desire to transform the room for each session.

Their budget challenge was compounded since this event takes place in an exhibit hall where a dimmable audience lighting system and extensive delay video screens are essential.

In an effort to broaden the appeal of its brand, this automobile manufacturer had developed a new performance car that was targeted at the prosperous generation X client.

It was believed that many customers in this market niche considered this manufacturer’s product line to be too conservative. After the car was designed and ready for delivery, it was time to reveal and educate dealers.

Working with the marketing firm responsible for the reveal and dealer training, VEP was responsible for the opening night production which was to run tens times over a two week period.